Welcome to App Teardowns, a new series where we analyze the UI, UX, Usability, Functionality & Performance of popular apps and games on the App Store and Google Play so you can learn what to do and what not to do with your apps and games. This week we are going to take a look at CoinSwitch Kuber (iOS), the latest major entrant in India’s cryptocurrency market.
Overall: ⭐️⭐️⭐️💫 [3.6]
The overall experience of the app was a good one. Despite the fact that the app is in its early stages, they have accomplished some must-haves like a clean UI, simple flows, decent usability, friendliness.
The interface is easy to navigate and familiar if you have used other exchanges, it’s easy to remember and doesn’t feel stressful to use.
As with everything, CoinSwitch Kuber has its downsides as well. The biggest one being, the app seems to lack functionality for advanced users but that’s understandable as they are trying to convince a new market to venture into something they have never experienced before, gotta keep it simple!
What CoinSwitch Kuber does well?
The app creators have made the process intuitive, there isn’t much of an onboarding process (which might be a downside to the extremely new user, more about this later). You are just required to enter your mobile number, OTP, set a pin and you’re good to go.
The process also has a “Help” button on every page which is intended to make the process simple for users who are new to this world.
The interface never feels cramped up at any point. The margins and paddings are consistent and just the right amount. I’m a big fan of empty spaces and minimalism and Kuber just provides that in abundance. The colors never hurt the eye, I was able to find most of the things swiftly.
The creators haven’t done any experimenting which is good in our case because this market is fairly new and it’s easy to get lost in the plethora of exchange apps on the store. The app follows the industry standards when it comes to UI or UX and actually excels in that. The buttons were found exactly where they were expected to be found, there are no surprises.
Where CoinSwitch Kuber can improve?
Offers and Promotions
While gimmicks like coupons and offers can help you acquire new users, they wouldn’t help much in user retention. And for the ones you have retained, it can be annoying. One such annoying aspect is the CRED sponsored popup that appears every time you open the app, yes every single time!
The creators have also laid major focus on a big blue button in the middle which is meant for reward points and reward coupons. This one is new for me in serious fintech that I’ve come across. Some influence from their friends at CRED maybe?
Value brings the best retention, in my opinion, coupons won’t help me stick around but low fees, good performance, reliability, and security will.
Educating the user
Considering the fact that CoinSwitch is spending heavily on its marketing efforts they are bound to acquire users who are completely new to the crypto space. When you acquire new users like that I feel you should also be educating them at the same time or else they are bound to get lost and uninstall the app.
The app creators can rethink the onboarding process to include some educative content about the app and crypto in general. The existing users can get a Skip option.
PS: They have made some efforts in the currency pages to educate the users but guess that isn’t enough.
Support & Feedback
The FAQs and Articles look extensive and cover most of the topics but the impatient and low-trusting Indian users will want an instant resolution to their issues. I opened a chat request before I started writing this article, halfway through, and still no replies! Imagine someone depositing a hefty amount, it doesn’t reflect and you’re waiting for a reply from the support executives. A mini horror movie?
I wasn’t able to find any proper procedures to submit feedback, they required me to raise a ticket instead. No feedback means no improvements, at least we believe so.
Nice to have functionality
Unlike other exchanges, CoinSwitch doesn’t allow you to explore the markets without registering. Since almost everyone is now offering that functionality, Kuber should include that too.
It’s a nice thing to have, it builds the users’ trust without putting in much effort. We as users get time to get accustomed to the flows and make a decision before sharing our personal details.
My hands have been itching to write this part since I have downloaded and started using this app. This app is meant for basic users and that’s totally understandable. But when your basic user evolves into a pro user, then what? Make the big switch to Binance?
The areas where I felt could use some feature additions were:
- Charts (pretty basic IMHO)
- Rate Alerts
- Trade books (open and executed)
- Stop Limit
That’s it for this week’s teardown. If you’re a CoinSwitch Kuber user as well, I’d love to hear in the comments what features you would want to see implemented. Also if you enjoyed this article, please share!